Introduction
Troi partners with technology companies across the UK, Europe, and the U.S. to deliver high-impact talent acquisition through a fixed-fee embedded recruitment model. Following an economic downturn, many of their VC-backed clients paused growth plans, prompting a strategic rethink of Troi’s business model.
Assessing Troi’s needs
Our team of experts carried out a full review of the business with the leadership team and together we concluded that they required:
- Remodelled commercial terms to ensure greater resilience during a period of volatility in the market.
- A repositioning of the brand with a greater focus on larger, multi-national businesses.
Our Approach
- Strategic review: Our team undertook an in-depth analysis of business model, assessed client profitability and identified weaknesses to identify areas which required our intervention.
- Commercial terms and pricing: While taking care to retain the flexibility at the heart of Troi’s offering, we extended the minimum contract periods and remodelled the pricing structure.
- Business Development Strategy: We worked closely with Troi’s senior sales directors help them reposition their business development strategy to attract a more diverse range of clients.
- Data & Marketing Collateral: We updated and expanded their database to enhance the accuracy and reach of email marketing initiatives and supported this with enhanced marketing collateral.
