Case Study

Consumer Group

Recruiterbase was engaged by the Consumer Group to advise them on overhauling and upgrading their data, systems and tools.

The Consumer Group is a boutique London-based global search firm dealing with both entry to mid-level management roles through Consumer Additions and executive roles through Consumer Exec. Over the past 15 years, they have developed into a market-leading recruitment agency within the consumer sector. However, as is often the case, they had reached a point where they had outgrown their systems, were behind the curve in regard to the tools they used, and, in order to take the next step, urgently required an overhaul of their data.

The Challenge

Despite their market success, Consumer Group faced significant limitations in their operational systems. The team knew they needed to modernise quickly to maintain their competitive edge and continue scaling – but lacked the internal expertise to do so confidently.

Key pain points included:

  1. A legacy CRM that was slowing down workflows and limiting visibility.
  2. Disconnected data sources leading to inefficiencies in search and outreach.
  3. Rising software costs with little clarity on ROI.

Our Approach

We partnered with the leadership team to help them map out a comprehensive systems and data transformation. Our focus was to help them select the right infrastructure for the next phase of growth — one that was fit for purpose, future-proof and financially sustainable.

Our work included:

  • CRM selection: We led a full audit of their existing CRM and shortlisting process, helping them select a modern, recruitment-specific platform tailored to their workflows.
  • Data strategy: We identified a powerful sales intelligence platform which helped them cleanse and validate existing data and also expanded their qualified client data exponentially.
  • Tool stack optimisation: We conducted a software audit that led to the rationalisation of redundant tools and renegotiated vendor contracts — saving the company £1,000s annually.
  • Change management & training: We helped them ensure a smooth transition, working with the leadership team to devise a training schedule that minimised disruption and maximised adoption.

The Results

Within just a few months, the business saw tangible improvements:

““We knew we needed to make big changes but didn’t know where to start. The project gave us clarity, structure and a result that’s already making a huge impact. We’re now operating at a completely different level.”

Recruiterbase has exceeded our expectations, and we look forward to continuing our successful partnership with them.”

The Consumer Group
The Consumer Group
Consumer Exec

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